A couple of weeks ago I popped down to L’Oreal HQ in London to check out their newest hair dye launch, Mousse Absolue by Preference. Now, the special thing about this hair dye is that it’s re-usable, a permanent hair dye that is reusable? yep. The hair dye comes in an aerosol can that dispenses the product in a mousse formula – once you press down on the button the developer and colourant are mixed together. As the mixing doesn’t happen until the button is pressed it means that this hair dye can be kept in your cupboard/bathroom/handbag… until you’ve actually used it all up! Such a great idea, having super long hair always meant that I needed to buy two boxes of hair dye to cover everything, but I’d always have some dye left over that I had to throw away – with this dye you don’t have this problem, you just replace the nozzle with the lid and pop the leftover dye somewhere safe. This also means that this dye is perfect for touching up your roots or covering fading as you can just use however much you need. I will definitely be keeping a bottle of this on hand for my roots, I’m naturally blonde so I look a bit strange/bald when I have root regrowth!
There are 14 shades in three colour families, blondes, reds and browns. There are a nice range of shades in each family too, from the lightest blonde to the darkest brunette. Each of the shades has been developed to leave the hair looking shiny, intense and multitonal – a perfect blend of colours to make your hair look alive!
I used the shade 654 Light Chestnut Brunette on my roots the other day and to be honest I was sceptical, my hair is bright red and I was sure my blonde roots were going to be dyed a light brown colour and not blend in at all. Wrong. The shade was a perfect match, you can’t even tell I’ve dyed my hair. None of that dreaded orange roots, red ends business and I didn’t have to compromise on the vibrancy of my current hair colour either. Perfect. I can’t imagine using a different dye to touch my roots up now, it was so easy and the results were outstanding.
Have you tried Mousse Absolue yet?