September is Gynaecological Cancer Awareness Month and with this comes the Target 100,000 campaign. Target 100,000 is a campaign that hopes to promote awareness of cervical screening and re-engage thousands of women that avoid the procedure and are not up-to-date with it.
This month GynaeHealth UK have launched their new self-screening GynaeCheck alongside the Target 100,000 campaign. GynaeCheck is an at home cervical screening test which detects HPV (Human Papilloma Virus) that is the cause of 99.7% of cervical cancers.
This new at home test is targeted towards the one million women that miss their smear test every year, there are many reasons why women miss their tests (time constraints, embarassment, pain etc) but it is still really important to get checked out. Research has shown that by giving women the choice of an at home test engagement will be increased by 10%, therefore by launching GynaeCheck 100,000 more women will be up-to-date with their tests. Hence the name, Target 100,000.
By offering an alternative and pain-free way to test for HPV, more women in the UK could be tested for the strains of HPV associated with almost all cases of cervical cancer, Target 100,000 hopes lives lost to the disease will be reduced. The average UK woman is 672 days late for her smear test appointment. For many the anxiety around smear tests could be alleviated if they were able to comfortably collect their own sample and send it away to be tested.So why are women missing their smear tests?
- 75% of women have had a bad smear test experience in the past
- 26% claim the process itself hurt
- 12% say the healthcare professional drew blood
- 12% say their abdomen hurt afterwards
- 1 in 4 claim the doctor or nurse had difficulty locating their cervix
At 26, I was due to have my first smear test last year when I turned 25 but as I wasn’t registered at a local doctors surgery (I thought I was – apparently moving away to uni for three years gets you taken off the list!) I didn’t receive the letter reminding me to book an appointment with the nurse. So I completely forgot about it until I registered with my new doctor when I moved house in February then I received the letter in the post. I attempted to make an appointment with the nurse at my surgery but there were never any appointments available when I wasn’t at work, even during my 6 weeks summer holiday the appointments were limited and didn’t fit in with my cycle. So I’ve still not had one, I have signed up to GynaeCheck and will be doing a review once I’ve received my pack in the post and sent it away.
“Busy women who struggle to make time for non-emergency health appointments should consider GynaeCheck which can be completed in three seconds in the comfort and privacy of their own homes,”
Dr Pixie McKenna.
GynaeCheck has been expertly developed by gynaecologists and is highly accurate and effective, it has been used by 30,000 women all over the world so far. The GynaeCheck device is narrower than the speculum used by doctors and collects a fluid that has rinsed the cervix rather than a cervical brush sample, which makes it less painful than the traditional smear test. Similarly to the traditional NHS screening test women who test positively for HPV are at a higher risk of developing cervical cancer and will be referred to their GP or gynaecologist for further cytology testing to check for abnormal (“pre-cancerous” or “cancerous”) cells. Women with a negative (or “clear”) result are advised to test again in two years’ time.
“To launch Target100,000 we are offering GynaeCheck at a reduced rate of £99 for the entire month of September as part of Gynaecologic Cancer Awareness Month. Visit www.Target100000.org.uk for more information on the campaign,”You can find out more information on the GynaeCheck here. Until the 30th September you can buy the GynaeCheck for £99 (normal price is £129).
Troels Jordansen, Managing Director of GynaeHealth UK.
Are you up to date with your cervical screening?